Zeroed in On Zero Waste

doughnut boxes

While the 8,000 racers at this year’s Krispy Kreme Challenge crunch the numbers – 2,400 calories, 12 doughnuts, 5 miles, 1 hour – event organizers are challenged by the number zero.

While the 8,000 racers at this year’s Krispy Kreme Challenge crunch the numbers – 2,400 calories, 12 doughnuts, 5 miles, 1 hour – event organizers are challenged by the number zero. Zero as in making the popular Challenge a zero-waste event.

Zero-waste events produce no waste that would typically end up in local landfills. Empty paper cups and doughnut boxes that racers drop along the race route will be composted. Reusable coolers are used instead of disposable Styrofoam coolers. Any of the event’s 96,000+ doughnuts left uneaten will be donated or composted. Even shrink wrap will be recycled.

In the past two Krispy Kreme Challenges, these efforts have resulted in nearly 7,400 pounds of waste diverted from landfills through composting. And as a Wolfpack Certified Green event, the 2013 Challenge will continue these efforts to ensure that the only trace this event leaves behind is on the pint size patients at North Carolina Children’s Hospital, which receives proceeds from the race.

So, during this year’s Challenge, cheer not just for the racers but also for the Wolfpack of committed composters coming behind them.